[Text in South Indian Script] E.A. PROP. E.A. 60 MATCHES. PRICE 0.09. Colour printed matchbox label, horizontal, mid-late 20^th C, 5 cm x 3.5 cm, Gautam Hemmady Collection, New Delhi, India. [19.006.018]

H.H.THE RAJA OF NABHA, MADE IN AUSTRIA, SOLO VIENNA. Colour printed matchbox label, vertical, mid-late 20th C, 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [19.123]

RED BIRDS. PRICE RE 0.06. GOLDEN MATCH WORKS SATTUR. Colour printed matchbox label, horizontal, mid-late 20^th C, 5 cm x 3.5 cm, Gautam Hemmady Collection, New Delhi, India. [2.324.004]

Kalki, c. 1900, publisher not known, Oleograph, 33.5 x 22 cm. Collection of Erwin Neumayer and Christine Schelberger, Vienna. [# 134]

MUNTHIRI (cashew nut), SPECIAL QUALITY, PRICE RE. 0.05., SRI THIRUPATHIYAN MATCH INDUSTRIES, SATTUR, Printed matchbox label, mid-late 20th c., 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [2.168.003]

C.A.MOHAMMAD, THE ESAVI INDIA MATCH Fct., CALCUTTA, Printed matchbox label, early-mid 20th c., 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [19.042.007]

Fig. 18: Woman seated with flowers with a moonlit scene in the background. Framing poster. Publisher unknown, circa 1950s.

Fig. 28: Beautification mural next to the one of the doctor looking at the X-ray shown in Figure 23. This one depicts an Ayurvedic healing scene. Poonamallee High Road, Chennai, January 2010. Photograph by the author.

Fig. 14: Sri Ambal Officers Special Snuff - The BEST for GENTRY, The gentry here is represented by an office-going Indian man who is punctual (see wall clock) and keeps a bell on his table to summon a peon.

Fig. 25: Note the practice of ‘men on top’ – in romantic scenes and in scenes of violence – in the temporarily banned film Shin Shinaki Boobla Boo (dir. P.L. Santoshi, 1952).

Fig. 17: ‘Yin dee dtônráp. I mean, welcome.’ Mrityu Pathar, by Araphat Karim, Asiphur Rahman, and Mehedi Hak, Dhaka: Dhaka Comics, 2015, Vol. 1, no page numbers.

MAHARAJA, PRICE 12 PS, SAFETY MATCHES, BHARATHI MATCH INDUSTIRIES,PULLAKAVADAMPATTI. Colour printed matchbox label, horizontal, mid-late 20th century, 5 cmx 3.5 cm, Gautam Hemmady, New Delhi,India. [2.117.005]