[Ilegible small text], [Kannada Text], JAYASHREE BEEDIES,MANGALORE. Colour printed matchbox label, horizontal, mid-late 20^th C, 5 cm x 3.5 cm, Gautam Hemmady Collection, New Delhi, India. [19.006.014]

H.H.THE MAHARAJA OF GWALIOR AND SINDHIA, MADE IN CZECHOSLOVAKIA, SOLO WORKS. Colour printed matchbox label, vertical, mid-late 20th C, 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [19.122.012]

RED BIRD. SAFETY MATCHES. PRICE RE. 0.05. CENTRAL MATCHWORKS SIVAKASI. Colour printed matchbox label, vertical, mid-late 20^th C, 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [2.324.003]

First Madhavrao Peshwa, c. 1900, Chitrashala Poona, Oleograph, 70 x 50 cm. Collection of Erwin Neumayer and Christine Schelberger, Vienna. [# 137]

MULLAI MALAR, 50’s SAFETY MATCHES, PRICE 15 Ps., SUBBULAKSHMI MATCH WORKS, O KOVILPATTI, Printed matchbox label, mid-late 20th c., 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [2.168.001]

Dhwaj Vandan, RIMCO, ROYAL INDIA MATCH Co., MADE IN INDIA (CAMBAY), Printed matchbox label, early-mid 20th c., 2 sizes: 3.5 cm x 5 cm and 7x10 cm, Gautam Hemmady Collection, New Delhi, India. [19.042.001]

Fig. 17: Family enjoying an evening together at home. Sample from a calendar catalogue. Place of publication unknown, circa 1950s.

Fig. 27: Mural of golf players that has been incorporated in the series of beautification paintings made by the artist J.P. Krishna. According to the Corporation officials this mural should not have been included as it does not represent Tamil culture. Anna Salai, Chennai, May 2009. Photograph by McKay Savage.

Fig. 13: Dependable as ever, Players Please…, a cigarette ad represented by a sporty and active European sailor (1946, Madras).

Fig. 24: Often, she is completely resigned – sleeping or unconscious, as in Shair (dir. Chawla, 1949).

Fig. 16: ‘All were looking at me. So I escaped fast from there.’ Jum, by Sabyasachi Chakma, Dhaka: Dhaka Comics, 2018, no page numbers.

LION HUNTING, GANESH MATCH INDUSTRIES PUDUKKOTTAI. Colour printed matchbox label, vertical, mid-late 20th century, 3.5 cmx 5 cm, Gautam Hemmady, New Delhi, India. [2.074.003]