BUDDHA, FANCY MATCHES, PRICE 4 NP, INDIA MATCH FACTORY, KOVILPATTI. Colour printed matchbox label, vertical, mid-late 20^th C, 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [11.413.007]

H.H.THE MAHARAJA OF KASHMIR AND JAMMU, MADE IN CZECHOSLOVAKIA, SOLO WORKS. Colour printed matchbox label, vertical, mid-late 20th C, 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [19.122.009]

RANGER. 50'S PRICE 20 PS. SRI SAKTHAI MATCH INDUSTRIES KAVERIPATNAM. Colour printed matchbox label, horizontal, mid-late 20^th C, 5 cm x 3.5 cm, Gautam Hemmady Collection, New Delhi, India. [2.318.005]

 

Subhash Balidan (sacrifice of Subhash), c. 1950, Dayal’s Press, Delhi, and Paul Picture Publishers, Simla, 25 x 35.5 cm. Collection of Erwin Neumayer and Christine Schelberger, Vienna. [# 119]

MATULAIES, 50’s PRICE 20 Ps., SAFETY MATCHES, MANOHARA MATCH WORKS, ELLAYIRAMPANNAI, Printed matchbox label, mid-late 20th c., 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [2.134.003]

CHARKHA MATCHES, SAFETY MATCHES, 50’s PRICE 15 Ps., TAMILNAD SARVODAYA SANGH COTTAGE MATCH INDUSTRIES, KALANKARAIPATTI, KALUGUMALAI-627752, Printed matchbox label, early-mid 20th c., 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [19.041.008]

Fig. 14: An Indian woman pouring tea. 1936 calendar for Jacob & Co.'s Biscuits, Dublin, Ireland.

Fig. 24: Another mural in the series depicting the story of Kannagi (copied from the famous Amar Chithra Katha comics). Greenways Road, Chennai, April 2010. Photograph by the author.

Fig. 10: Jabakusum oil. The beautiful Indian woman has been using the traditional formula “from my girlhood, the way mother taught me". (Calcutta, 1946)

Fig. 21: The woman held gingerly by the man in an archetypal ‘intimate’ scene: Nalini Jaywant and Ajit in Bharati (dir. Ramesh Saigal, 1956).

Fig. 13: Shabash: Keramoti’s Experiment (Part 1), October 2014, cover. http://indianquarterly.com/wp-content/uploads/2014/10/Shabash.png

LAILA MAJNU, J.B.SANTDAS & CO, BAJWADA, BARODA, (PALANIYANTAVAR MATCH WORKS VENKATACHALAPURAM). Printed matchbox label, mid-late 20th century, 5 cm x3.5 cm, Gautam Hemmady, New Delhi,India. [2.038.003]