CHAMPION, FANCY MATCHES, PRICE 4 NP, ANNATHAI MATCH CO., KOVILAPTTI. Colour printed matchbox label, vertical, mid-late 20^th C, 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [11.413.004]

H.H.THE MAHARAJA OF NEPAUL, MADE IN CZECHOSLOVAKIA, SOLO WORKS. Colour printed matchbox label, vertical, mid-late 20th C, 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [19.122.007]

RAM. SAFETY MATCHES. 0.04 NP. MURUGAN MATCH WORKS CHITTOOR. Colour printed matchbox label, vertical, mid-late 20^th C, 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [2.314.003]

 

Shivaji Maharaj by Ravi Varma, c. 1900, Ravi Udaya-Vijaya Press, Ghatkopar and Anant Shivaji Desai, Mumbai, Oleograph. Collection of Erwin Neumayer and Christine Schelberger, Vienna. [# 131]

MANORANJITHAPOO, K.S.S.A, MANORANJITHA MATCH WORKS, SIVAKASI, Printed matchbox label, mid-late 20th c., 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [2.130.001]

Gandhi Mandir, Swadeshi Machis, L.J.S., Printed matchbox label, early-mid 20th c., 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [19.041.002]

Fig. 12: A framed 1935 calendar from Mahaluxmi Soap Works, Calcutta. Artist: M.L. Sharma.

Fig. 22: Stretch of beautification murals with kitsch images and scenes of nature on CSIR Road, Chennai, May 2010. Photograph by the author.

Meera Bai honors Ravidas. Printer/publisher: Navbharat Press, Lucknow. Artist: Madan Lal Nagar. Purchased/Received from: Library of Panjab University, Chandigarh Scanned from Sant Ravidas Aur Unka Kavah (Sant Ravidas and his poetry) by Swami Ramanand and Virendra Pandy, p. 168. Ravidas was against idol worship, but here he himself has become the object of worship.

Fig. 08: Comely in the Budding Lotus backgrounded by clinging moss. But Comelier is the Maiden’s Face surrounded by rich abundant hair, grown and preserved by Kesarvardhini, Use Kesarvardhini and Grow abundant Hair. The Indian hair oil is marketed for an English-reading Indian buyer.

Fig. 19: Masculine power spills over into the romantic situation: Shammi Kapoor and Nadira in Sipah Salar (dir. Mohammed Hussain, 1956).

Fig. 11: Gandu Collective’s graphic novel Gandur Mundu (Gandu’s Skull), Kolkata: Gandu Sampraday, 2019, cover.

KRISIK, PRICE RE. 0.05, GURUNATHAN MATCH WORKS, SATTUR. Printed matchbox label, mid-late 20th c, 5 cm x 3.5 cm, Gautam Hemmady collection, New Delhi, India. [2.019.001]