FANCY MATCHES, PRICE 4 NP, GNANAPUSHPAM MATCH WORKS, MATHITHOPPU. Colour printed matchbox label, vertical, mid-late 20^th C, 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [11.412.012]

H.H.THE MAHARAJA OF GAEKWAR OF BARODA, MADE IN AUSTRIA, SOLO VIENNA. Colour printed matchbox label, vertical, mid-late 20th C, 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [19.122.004]

RAJANI.(Tamil Text). PRICE 13 PS. 50'S. ELEPHANT TRADE MADE IN INDIA. CERTIFIED BY: K. K. & V.I.C. Colour printed matchbox label, horizontal, mid-late 20^th C, 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [2.311.002]

Shri Shivchhatrapati Rajyabhisheka (coronation of Shivaji), c. 1970, CSPP Sharma Picture, Oleograph. Collection of Erwin Neumayer and Christine Schelberger, Vienna. [# 128]

MANGOOSTHAN, PRICE RE. 0.05., SAFETY MATCHES, SRI DHANAM MATCH WORKS, VENKATACHALAPURAM, Printed matchbox label, mid-late 20th c., 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [2.129.002]

INDIAN MATCHES, TRADE MARK, PIONEER MATCH Fcy., Printed matchbox label, early-mid 20th c., 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [19.038.005]

Fig. 09: Woman admiring herself in a mirror. Framing poster, Phoenix P. Works, Ahmedabad, circa 1930s.

Fig. 19: Stretch of beautification murals depicting natural beauty. Greenways Road, Chennai, April 2010. Photograph by the author.

Ravidas’ Birth Place, Printer/publisher: Deluxe Furniture House, Phagwara. Purchased/Received from: a shop near Ravidas Temple in Seer Govardhanpur, Varanasi. Copyright: Shri Des Raj Details: This poster depicts the birth place of Ravidas. Two images have been inserted above the building. On the left is Ravidas, and on the right is Sant Sarwan Dass Ji who was the second head of Ravidas Dera Sach Khand Ballan after its founder head Pipal Dass.

Fig. 05: Marguerite Chapman, a Hollywood star, poses for a lipstick brand in an Indian newspaper (February 1947, Madras).

Fig. 16: Jairaj in Chanda Ki Chandni (dir. Dwarka Khosla, 1948) demonstrates the way in which men, predominantly, raise their heads in pride.

Fig. 08: ‘Fabulous, it looks like I’ve now really managed to make everybody lively.’ Bantul the Great, Bhautik Alaukik, by Narayan Debnath, Kolkata: Deb Sahitya Kutir, 2010, p. 32 (reprint).

KISHOR, SPECIAL QUALITY, 50'S SAFETY MATCHES, PRICE 30 Ps, RAYALSEEMA MATCH WORKS CHITTOOR, A.P (ANDHRA PRADESH). Printed matchbox label, mid-late 20th c, 5 cm x 3.5 cm, Gautam Hemmady collection, New Delhi, India. [2.014.004]