Ramdevaji ki Arti, poster by Sharma Picture Publication, Bombay. Collection of Christopher Pinney.

A poster seller on the street. Photo by Christopher Pinney.

Bahucharaji, poster by B.G. Sharma, Sharma Picture Publication, Bombay. Collection of Christopher Pinney.

Shani-Dev, poster by B.G. Sharma, Sharma Picture Publication, Bombay. Collection of Christopher Pinney.

Packing stickers of fireworks from Sivakasi, Tamil Nadu. From the Priya Paul collection.

Lord Krishna, S.S. Brij Basi & Sons, Bunder Road, Karachi, printed in Germany, c. 1930. Collection of Christopher Pinney.

Sarasvati, chromolithograph by Calcutta Art Studio, Calcutta. c. 1890.

Chitramay Jagat, a Marathi periodical showing an advertisement of Chitrashala Steam Press, Poona, Sept. 1911.

Jai Hind, title: Netaji ka Jeewan (the life of Netaji Subhash Chandra Bose), poster published by Hemchander Bhargav, Dariba, Delhi. Artist: Suchiram, Nathdwara. Collection of Christopher Pinney.

The office of Brijbasi Art Press at Fatehpuri mosque, Chandni Chowk, Delhi. Photo by Christopher Pinney.

A resident of Bhatisudha, MP, with religious posters on her home wall. Photo by Christopher Pinney.

A poster of Kali, artist: K.C. Prakas. Collection of Christopher Pinney.

A poster seller on the street. Photo by Christopher Pinney.

Fig. 33. P. Ramaswamy, a framed 1961 calendar, artist C. Kondiah Raju.
From the Priya Paul Collection, New Delhi.

Fig. 34. Goddess Lakshmi, chromolithograph, c. 1950, artists C. Kondiah Raju and T.S. Subbiah. From the Priya Paul Collection, New Delhi.