Ramdevaji ki Arti, chromolithograph, Sharma Picture Publication, Bombay, c. 1970. Collection of Christopher Pinney.

A poster seller on the street, c. 2000. Photo by Christopher Pinney.

Bahucharaji, chromolithograph, artist B.G. Sharma, Sharma Picture Publication, Bombay, c. 1950. Collection of Christopher Pinney.

Shani-Dev, chromolithograph, artist B.G. Sharma, Sharma Picture Publication, Bombay, c. 1950. Collection of Christopher Pinney.

Packing stickers of fireworks from Sivakasi, Tamil Nadu, c. 1990. From the Priya Paul collection, New Delhi.

Lord Krishna, S.S. Brij Basi & Sons, Bunder Road, Karachi, printed in Germany, c. 1930. Collection of Christopher Pinney.

Sarasvati, chromolithograph, Calcutta Art Studio, Calcutta. c. 1890.

Chitramay Jagat, a Marathi magazine with an advertisement of Chitrashala Steam Press, Poona, Sept. 1911.

Jai Hind, Netaji ka Jeewan (Hail India, the life of Netaji Subhash Chandra Bose), chromolithograph, Artist Suchiram, Nathdwara, Hemchander Bhargav, Dariba, Delhi. c. 1980. Collection of Christopher Pinney.

The office of Brijbasi Art Press at Fatehpuri mosque, Chandni Chowk, Delhi, c. 2000. Photo by Christopher Pinney.

A resident of Bhatisudha, M.P., with religious posters on her home wall, c. 1990. Photo by Christopher Pinney.

Kali, poster, artist K.C. Prakas, c. 1990. Collection of Christopher Pinney.

A poster seller on the street, c. 2000. Photo by Christopher Pinney.

Fig. 33. P. Ramaswamy, a framed 1961 calendar, artist C. Kondiah Raju.
From the Priya Paul Collection, New Delhi.

Fig. 34. Goddess Lakshmi, chromolithograph, c. 1950, artists C. Kondiah Raju and T.S. Subbiah. From the Priya Paul Collection, New Delhi.