A poster of Kali, artist: K.C. Prakas. Collection of Christopher Pinney.

A resident of Bhatisudha, MP, with religious posters on her home wall. Photo by Christopher Pinney.

The office of Brijbasi Art Press at Fatehpuri mosque, Chandni Chowk, Delhi. Photo by Christopher Pinney.

Jai Hind, title: Netaji ka Jeewan (the life of Netaji Subhash Chandra Bose), poster published by Hemchander Bhargav, Dariba, Delhi. Artist: Suchiram, Nathdwara. Collection of Christopher Pinney.

Chitramay Jagat, a Marathi periodical showing an advertisement of Chitrashala Steam Press, Poona, Sept. 1911.

Sarasvati, chromolithograph by Calcutta Art Studio, Calcutta. c. 1890.

Lord Krishna, S.S. Brij Basi & Sons, Bunder Road, Karachi, printed in Germany, c. 1930. Collection of Christopher Pinney.

Packing stickers of fireworks from Sivakasi, Tamil Nadu. From the Priya Paul collection.

Shani-Dev, poster by B.G. Sharma, Sharma Picture Publication, Bombay. Collection of Christopher Pinney.

Bahucharaji, poster by B.G. Sharma, Sharma Picture Publication, Bombay. Collection of Christopher Pinney.

A poster seller on the street. Photo by Christopher Pinney.

Ramdevaji ki Arti, poster by Sharma Picture Publication, Bombay. Collection of Christopher Pinney.

Thumbnails of popular videos on Baba Ramdev Pir from youtube.com

A 1982 calendar showing Chandrashekhar Azad (left), Subhash Chandra Bose and Bhagat Singh, Rastogi Studio. Collection of Christopher Pinney.

A devotee making an offering of liquor at the shrine of Bullet Baba or Om Banna (the motorcycle is an object of worship). Photo by Christopher Pinney.