FANCY MATCHES, PRICE 0.04, GOPALAN MATCH FACTORY, PERNAYAKKAPATTI (VIA) SIVAKASI. Colour printed matchbox label, vertical, mid-late 20^th C, 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [11.412.008]

H.H.THE MAHARAJA OF TRAVANCORE, MADE IN AUSTRIA, SOLO VIENNA. Colour printed matchbox label, vertical, mid-late 20th C, 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [19.122.002]

RAJA WINNER. 50'S PRICE 15 PS. SAFETY MATCHES. GNANAM MATCH WORKS. RAJAPALAYAM – 626117.  Colour printed matchbox label, vertical, mid-late 20^th C, 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [2.308.006]

Dawn of Independence Over Red Fort, c. 1947. Collection of Erwin Neumayer and Christine Schelberger, Vienna. [# 124]

MANGANI MATCHES, PRICE 10 NP, SUPERIOR QUALITY, DAMP PROOF, S.K. MATCH INDUSTRIES, MADRAS 4, Printed matchbox label, mid-late 20th c., 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [2.128.003]

DESH SEVIKA, SWADESHI MATCHES, ANDHERI MATCH Co., ANDHERI, BOMBAY, Printed matchbox label, early-mid 20th c., 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [sof20.046.002]

Fig. 07: Woman at a tea table, in a sample poster of Oriental Calender Manufacturing Company, Calcutta, circa 1940s.

Fig. 17: Woman passing a beautification image of a tiger. Poonamallee High Road, Chennai, March 2010. Photograph by the author.

Ravidas in a Buddha-like pose Printer/publisher: Adhiatmak Ashram, Karnal Purchased from: a shop near Seer Govardhanpur temple of Ravidas. Book Cover: Nit Nem, Satguru Ravidas Ji Maharaj (Daily Prayer of Satguru Ravidas Ji Maharaj) by Add Mission, Vanarasi.

Fig. 03: The people of densely populated Bengal favour tea as a refreshing drink during both summer and winter. Throughout the whole of India, Brooke Bond teas are preferred for their freshness. An Bengali-looking woman with a cup of tea with a typically colonial Indian building at the back.

Fig. 14: One of the biggest stars of the 1950s, Nimmi, is characteristically shot in soft-light, and thus rendered as a gentler person; the shadows around the nose and cheeks are reminiscent of Hollywood (female) portrait styles, just as her finger points towards the face.

Fig. 06: The bulletproof hero: Bantul the Great, Kolkata: Deb Sahitya Kutir (no year), cover.

KISAN, MIMCO, SAFETY MATCHES. Printed matchbox label, mid-late 20th c, 3.5 cm x 5 cm, Gautam Hemmady collection, New Delhi, India. [2.009.008]