Fig. 16: Welcome. Hindi film actress Madhuri Dixit with flowers and lamp.  (Artist and Publisher unknown)

Fig. 18: Good morning. A young girl in western school uniform emerges from a product wrapper (possibly for biscuits) to wish Good Morning (Artist: unknown, Publisher: Jothi).

Fig. 20: U R Welcome. Poster showing two babies (Artist unknown, Publisher: Brijbasi)

Fig. 21: Aum Sweet Aum. Om, the Hindu religious symbol. (Artist and publisher unknown)

Fig. 22: You are Welcome. Child in western clothes welcomes you (Publisher: Bharat)

Fig. 23: Namaskar, Welcome. Maharaja, the mascot of Air India in various garbs. The four insets mimic the format of Hindu religious iconography (note the haloes of the mini-maharajahs) Publisher: Jothi

Fig. 24: Namesteji. Presentation Calendar of Star Jewellers, Delhi (Artist: G.A. Raj, 1987)

Fig. 25: Welcome. A new bride welcomes her husband with an elaborate garland and other paraphernalia: (Publisher: Brijbasi, Delhi)

Fig. 26: A newly married bride awaits: a more intimate welcome! (Publisher: Nirmal)

Fig. 27: Welcome. The young girl next door welcomes you (Artist and Publisher unknown)

Fig. 17: Welcome. Many elements of this image - the actress's decorated hands, the lamp, the flowers, her dress, and even a strand of hair - have been reused from the previous image of Madhuri (Fig. 16), although it is difficult to say which one is the original.

Fig. 05: Dardmandana apeel, a heart-felt appeal, election ad from Samajwadi Party, 2009.

Fig. 08: "BJP gave educational infrastructure, Congress gave only worries", an election campaign ad in an Urdu newspaper, persuading Muslims to vote for Bhartiya Janata Party, comparing the achievements of BJP and the woes created by Congress. "Recognize your friends and foes. BJP wants equality among all communities, while Congress divides them."

Fig. 07: "BSP is the only party that deserves the minority votes", an Urdu advertisement of BSP, from Lucknow. 2009

Fig. 06: "Special attention on 90 districts with a concentration of minorities", an Urdu advertisement from the Congress party, 2009. It uses professional models from a modeling agency, dressed like an Indian Muslim family. From the collection of th author.