KISAN, WAX MATCHES. 50'S, MAX. RETAIL PRICE 50 PS. INCL. ALL TAXES. REGD. PROP of T.M. THE COMORIN MATCH INDUSTRIES (PRIVATE) LIMITED, KOVILPATTI, Permitted users and Mfrs.: THE ORIGINAL WAX MATCHES INDUSTRIES, KOVILPATTI. Printed matchbox label, mid-late 20th c., 5 cm x 3.5 cm, Gautam Hemmady collection, New Delhi, India. [2.009.003]

ELECTRIC MATCHES. Standard. THE STANDARD COLOUR MATCHWORKS. VETTILAYURANI. Colour printed matchbox label, vertical, mid-late 20^th C, 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [11.407.001]

INDIAS PRIDE. H.H.THE THAKIR OF LIMRI, MADE IN AUSTRIA. Colour printed matchbox label, vertical, mid-late 20th C, 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [19.121.011]

RAJAH'S LION. PRICE 0.0.9. SAFETY MATCHES. SIMCO. Colour printed matchbox label, vertical, mid-late 20^th C, 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [2.308.003]

 

Shivaji by C.Seyne, c. 1935, T.C.M., 25 x 38 cm. Collection of Erwin Neumayer and Christine Schelberger, Vienna. [# 116]

MANDARA, 50’S PRICE RE. 0.06., SAFETY MATCHES, SRIKRISHNA MATCH WORKS, BHEEMUNPATNAM, Printed matchbox label, mid-late 20th c., 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [2.127.001]

SWARAJ LAKSHMI, AMCD, SAFETY MATCHES, MADE IN INDIA, Printed matchbox label, early-mid 20th c., 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [19.045.007]

Fig. 04: Advertisement for R. B. Anant Shiwajee Desai Topiwala, utensil manufacturers, Bombay. From the Times of India Yearbook, 1937.

Fig. 14: Stretch of beautification murals depicting musicians and martial arts. Radhakrishnan Salai, Chennai, January 2010. Photograph by the author.

Calendar of Dera Sachkhand Ballan Printer/publisher: MC Creations. Purchased from: a roadside shop near Dera Sachkhand Ballan which has published it for its followers, with dates, list of holidays, and key festivals. Ravidas appears in the top left hand corner.

Fig. 10: With you, love is so beautiful, just like you, Valentines Day greeting card, Archies Ltd., c. 2010, private coll.

Fig. 11: Sometimes, in certain films like Baazi (dir. Guru Dutt, 1951), she (here, Kalpana Kartik) can be carefree.

ASHOKA MATCH FACTORY, SAFETY MATCH, K.S.M., RAJPURA (Pb), 50's, 6 p. Printed matchbox label, mid-late 20th c., 3.5 cm x 5 cm, Gautam Hemmady collection, New Delhi, India. [2.009.005]