KING PLAYER, SAFETY MATCHES, 50's Price 15 Ps., AMMAIYAPPA MATCH WORKS, E. REDDIYAPATTI. Printed matchbox label, mid-late 20th c., 3.5 cm x 5 cm, Gautam Hemmady collection, New Delhi, India. [2.006.003]

JOKER, KANNAN MATCHWORKS SIVAKASI. Colour printed matchbox label, vertical, mid-late 20^th C, 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [11.405.004]

INDIAS PRIDE. H.H.THE MAHARAJA OF JDAR (IDAR), MADE IN AUSTRIA. Colour printed matchbox label, vertical, mid-late 20th C, 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [19.121.008]

RAJA PARROT. SAFETY MATCHES. 50'S PRICE 15 PS. SARVANA MATCH FACTORY ILAVANGUDI. Colour printed matchbox label, vertical, mid-late 20^th C, 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [2.307.001]

 

Jai Hind, Bharat Mata (Hail India, Mother India), c. 1935, 10.5 x 15.5 cm. Collection of Erwin Neumayer and Christine Schelberger, Vienna. [# 113]

MALLIKA FLOWER, PRICE 7 NP., SOUTH MALABAR MATCH Co., KANJANI, Printed matchbox label, mid-late 20th c., 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [2.125.003]

BHARAT MATA, SAFETY MATCHES, Printed matchbox labels, early-mid 20th c., 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [19.045.004]

Fig. 01: Soap Industries. Sample image in the catalogue of the Empire Calendar Manufacturing Co., circa 1950, artist: Sushil Das.

Fig. 03: Political mural dedicated to AIADMK leader Jayalalitha. Brick Kiln Road, Chennai, April 2010. Photograph by the author.

Ravidas prays with a rosary Printer/publisher: Sandesh Parkashan, Varanasi, 2005. Purchased from a book shop near Banaras Hindu University. Book Cover: Shri Guru Ravidas Ramayan edited by Dr. Shyamsunder Shukla

Fig. 06: Laila Majnu, Calendar Print, Ajanta Art Calendar, Delhi Calcutta, Priya Paul Collection.

Fig. 8: Ashok Kumar in Kafila (dir. Arvind Sen, 1952) plays a romantic hero, one of the various roles men are permitted to essay.

Fig. 16: ‘Snake Charmer!’ by Ahmed, The Hindustan Times, 7 September 1947, p. 5. Courtesy Nehru Memorial Museum and Library, New Delhi.