PEAHEN. SAFETY MATCHES. Colour printed matchbox label, vertical, mid-late 20^th C, 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [2.243.003]

 

PHIRIKI (Also in Hindi Text). DELUXE. SUPERIOR MATCHES. SAFETY MATCHES. 40 STICKS. MR.P. RE. 1/- INCL. OF ALL TAXES. [Tamil Text]. Colour printed matchbox label, horizontal, mid-late 20^th C, 5 cm x 3.5 cm, Gautam Hemmady Collection, New Delhi, India. [2.253.001]

 

M.G.R., Printed matchbox label, mid-late 20th c., 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [20.028.008]

Fig. 09: Janamteep, artist G. Sandhwani, novel cover.

Fig. 05: Recycled New Year Card, from the Vikrami year 2053 (1995 A.D.), produced at a VHP-run school (vidhyala) in RK Puram, New Delhi, and acquired from the VHP shop in 1999. In conversation, the shopkeeper told me that from the hundreds of New Year cards received by the VHP office at RK Puram, many lie wasted. He collects them and hands them over to the school so that the pupils can use them for their own montages of Indian heroes, and simultaneously, learn (the Hindutva) stories.

At this nondescript shrine next to a tree, a Shiva linga appears next to the icon of the mother- goddess resting on a pedestal that is said to represent her brother Pothuraju. This shrine is located in Osmania University. Digital Photograph, Joe Christopher, Hyderabad, 2009.

Fig. 16: Vijayashanti (for 18.03.94, Cinema Jugantar/Angan, n.p.)

Fig. 04: Dravidar Tirunal (Auspicious Dravidians Day). Pongal greeting card, date not known. Collection: S. Marieswaran.

Fig. 15: Postcard of the Taj Mahal sent to someone in Guildford, England c. mid-20th century From the Priya Paul Collection, New Delhi.

Fig. 10: Welcome. Note that the same woman is twinned in another version on the top right. This style of twin apsaras gets applied to real life beauties too (bottom right). (Artist: V.V.Sapar, Publisher: Jothi)

Fig. 12. A poster of Ugly. Source: Glamsham, http://glamsham.com/download/poster/ugly-posters/2138/3.htm

Fig. 41: Opening page of Amar Chitra Katha’s Urvashi (1974).
Artist: Pratap Mullick.

Maharana Pratapsingh, c. 1910, Hemchander Bhargav, Delhi. Collection of Erwin Neumayer and Christine Schelberger, Vienna.

MARTIN, 50's, PRICE: 20 Ps., SAFETY MATCHES, SREE SARAVANA MATCH WORKS PADANTHAL. Colour printed matchbox label on card, vertical, 3.5 cmx 5 cm, mid-late 20^th C, Gautam Hemmady Collection, New Delhi, India., [2.132.004]

SOUL OF INDIA SAFETY MATCHES. (MADE IN HINDUSTAN). Colour printed matchbox label, vertical, mid-late 20^th C, 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [19.038.009]