Fig. 23. German oleograph print, late 1800s, from a Kovilpatti studio archive.

Fig. 09. Photo of early Kondiah advertising painting (1940’s).

Fig. 14: Mission, Kanu Bhagdev, novel cover.

SWITCH SAFETY MATCHES, M.M.BUDREDIN & CO., BOMBAY, MADE IN JAPAN, Printed matchbox label, early-mid 20th c., 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [24.291.007]

Azad, Safety Matches, 50’s 25 P, RASMICO, Printed matchbox label, mid-late 20th c., 3.5 cm x 5 cm each broad side, Gautam Hemmady Collection, New Delhi, India. [19.103.002]

THE RASHTRA BADGE, OM, SAFETY MATCHES, MADE IN INDIA, Printed matchbox labels, early-mid 20th c., 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [19.039.003]

KASTURIBAI, THE LUCK MATCH INDUSTRIAL CO., SIVAKASI, Printed matchbox label, early-mid 20th c., 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [19.035.009]

MGR (Tilak of the People), CHETTIAR MATCH WORKS, TIRUMANGALAM, Printed matchbox label, mid-late 20th c., 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [20.028.001]

Fig. 14. Meenakshi Kalayanam. M. Ramalingam original painting 1970s.

LEECHI FRUITS, JOS, SAFETY MATCHES, Printed matchbox label, mid-late 20th c., 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [2.053.002]

MILAN, SAFETY MATCHES, KANYASMICO, RETAIL PRICE NOT TO EXCEED Rs. 2.40 (INCLUDING ALL TAXES), CONTENTS 50’S 12 BOXES EACH 20 PS., Printed matchbox label, mid-late 20th c., Gautam Hemmady Collection, New Delhi, India. [2.146.005]

SANJIVI, SUPPLY TRANSPORT CO., SATTUR, Printed matchbox label, early-mid 20th c., 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [13.057.001]

The Commander-In-Chief of the Azad Hind Fauj - Subhas Chandra Bose by P. Dayal, c. 1945, Sham Sundar Lal, Cawnpore, 16 x 24 cm. Collection of Erwin Neumayer and Christine Schelberger, Vienna. [#431]

BAPUJI BRAND, SAFETY MATCHES, SANTACRUZ MATCH WORKS, BUY SWADESHI GOODS, Printed matchbox label, early-mid 20th c., 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [19.038.001]