Sharab ke Thekedaron ka Rodan (crying of the liquor dealers) by Prabhu Dayal, c. 1930, Shyam Sunderlal, Cawnpore, 16 x 22.5 cm. Collection of Erwin Neumayer and Christine Schelberger, Vienna. [#225]

LOTUS, CORONATION MATCH WORKS, SIVAKASI, Printed matchbox label, mid-late 20th c., 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [2.085.002]

MECO. SUPERIOR QUALITY. SAFETY MATCHES. DAMP PROOF. MFD. BY.: SIVAKUMAR MATCH INDUSTRIES, ELAYIRAMPANNAI. 50'S PRICE 15 Ps. Printed matchbox label, mid-late 20th c., 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [2.137.003]

Fig. 14: A wall-painted advertisement for Bharat Chai, Jodhpur, Rajasthan, 2004. Photo by Philip Lutgendorf.

Ravidas: Meditation while working. Printer/publisher: Raja Pocket Books, New Delhi, 2007. Purchased from a roving bookseller at Ravidas Temple on the banks of the Ganga in Banaras. Cover of book in Hindi titled Sant Ravidas by Vivek Mohan. This book is part of a series called Bharat Ke Mahapursh (Great Men of India) by Raja Pocket Books.

Fig. 22 Advertisement of Trim Gents Parlour, Chittagong, a trustworthy saloon which offers free parking and unlimited Wi-Fi, published by Trim in 2017.Web link: https://www.facebook.com/trimgentsparlour/

Figure 19: Baghel Singh’s conquest of Delhi in 1783. Artist Amolak Singh. Collection: Bhai Mati Das Museum, Sis Ganj Gurdwara, Delhi. Photograph: author.

Fig. 06: ‘Heavenly Blessings’ by Oommen, The Leader, 25 August 1947, p. 4. Courtesy British Library, London.

Amar Bharatatma, Pawan Teertha ‘Rajghat’ Dilli (eternal soul of India, holy pilgrimage of Gandhi’s cremation-ground Rajghat at Delhi) by K.R. Ketkar, c. 1948, A.M.Ketkar Arts Institute, Mumbai, 21 x 28.5 cm. Collection of Erwin Neumayer and Christine Schelberger, Vienna. [#266]

VILLAGE MAN. Price 0.06. MEHAR MATCH WORKS KAYATHAR. Colour printed matchbox label, vertical, mid-late 20^th C, 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [11.268.003]

H.H.THE MAHARAJA OF TRAVANCORE, MADE IN CZECHOSLOVAKIA, SOLO MATCH WORKS. Colour printed matchbox label, vertical, mid-late 20th C, 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [19.120.009]
 

RABBIT MATCHES. PRICE RE. 0.06. SELVAM MATCH INDUSTRIES UNJAMPATTI. Colour printed matchbox label, vertical, mid-late 20^th C, 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [2.292.002]

Gaudohan (milking the cow), c.1910, Ravi Varma Press, Malavali, and Anant Shivaji Desai, Mumbai, chromolithograph, 24 x 34 cm. Collection of Erwin Neumayer and Christine Schelberger, Vienna. [# 102]