Fig. 12: We may lose our heads, but never our faith. Artist Manjit. Calendar published by DSGMC, 2013. Photograph: author. This calendar image is based on the widely reproduced painting by Kirpal Singh, made in 1956 (see Fig. 13).

Fig. 37: Krishna with a laddu, chromolithograph, published by Ravi Varma Press, c. 1915.

Bapuji on Eternal Sleep by Sudhir Cowdhury, c. 1948, S.N.S., 24 x 18.5 cm. Collection of Erwin Neumayer and Christine Schelberger, Vienna.

SPORTSTAR, WAX WATCHES, 50'S PRICE 30 Ps., DEVA PONNAIAH MATCH WORKS ELAYIRAMPANNAI. Colour printed matchbox label, vertical, mid-late 20^th C, 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [11.077.001]

JAHANGIR & HIS QUEEN. SAFETY MATCHES, MADE IN SWEDEN. Colour printed matchbox label, vertical, mid-late 20th C, 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [19.115.002]

RABBIT (also in Hindi translation). REGD. NO. 168969. 20 P. 50'S SAFETY MATCHES. RADHAKRISHNA MATCH WORKS GUDIYATTAM.  Colour printed matchbox label, vertical, mid-late 20^th C, 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [2.291.002]

RUBY. CLUB QUALITY. SINDCO-3, KOVILPATTI. UNIT PRICE 10 PS. MARIAPPA MATCH FACTORY, KOILPATTI. Illustration of the sacred spear of God Murugan. Colour printed matchbox label, horizontal, mid-late 20^th C, 5 cm x 3.5 cm, Gautam Hemmady Collection, New Delhi, India. [2.368.003]

red,yellow,Hindu

Kali, From the Collection of Erwin Neumayer and Christine Schelberger, Vienna.

LANTERN. PRICE RE. 0.0.9. SAFETY MATCHES. THE GOLDEN MATCH INDUSTRIES. GUDIYATTAM, Printed matchbox label, mid-late 20th c,, 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [2.046.006]

Fig. 09: Tea is 100% Swadeshi. Poster made for the Indian Tea Market Expansion Board, 1947. Reproduced from Gautam Bhadra, From an Imperial Product to a National Drink (Calcutta: CSSSC, 2005), p. 19, fig.24.

Ravidas: A Social Revolutionary Printer/publisher: Not known Source: Library of Panjab University, Chandigarh. In this book cover, Ravidas is shown in a contemplative mood. The Hindi caption reads: samajik kranti ke agardoot, Parm Sant Mahatma Ravidas (A vanguard of social revolution, Supreme Saint Mahatma Ravidas).

Fig. 16 Catalogue pictures displayed in Five Star AC Salon and Gents Parlour in Mirpur, Dhaka. Photograph taken during fieldwork, 2017.

Fig. 13: Bhai Taru Singh. Artist Kirpal Singh, 1956. Oil painting. Collection: Central Sikh Museum, Amritsar.