PEACOCK DELUXE. 50'S PRICE 15 PS. SANTHI MATCH WORKS. SATTUR. Colour printed matchbox label, vertical, mid-late 20^th C, 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [2.245.004]

POWER HORSE. SAFETY MATCHES. 50'S PRICE 15 PS. CERTIFIED BY KHADI & V.I. COMMISSION. SHENBAGAVALLI MATCH INDUSTRIES ILAMOUVANAM.  Colour printed matchbox label, vertical, mid-late 20^th C, 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [2.274.002]

 

PIN. DAMP PROOF. SAFETY MATCHES. PRICE: 12 N.P. 50'S. RAMU MATCH WORKS, TIRUMANGALAM. Colour printed matchbox label, horizontal, mid-late 20^th C, 5 cm x 3.5 cm, Gautam Hemmady Collection, New Delhi, India. [2.259.005]

 

REKLA. SAFETY MATCH – 5'S. PRICE 13 PS. RAJALAKSHMI MATCH WORKS, PERNAICKENPATTI, SIVAKASI. Colour printed matchbox label, horizontal, mid-late 20^th C, 5 cm x 3.5 cm, Gautam Hemmady Collection, New Delhi, India. [2.334.004]

 

LIFE BELT, SARASWATI MATCH FACTORY, KOIL PATTI, SAFETY MATCHES, Printed matchbox label, mid-late 20th c., 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [2.057.002]

NEHRUJI, SAFETY MATCHES, Printed matchbox label, early-mid 20th c., 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [19.038.014]

Bhagat Ravidas offers his blessing. Printer/publisher: S Chand & Company Ltd., New Delhi. Purchased/Received from: Library of Panjab University, Chandigarh. From page 7 of book: Neech Te Uch Kiyo Mere Satguru, Shri Guru Ravidas Ke Jiwni, Bhakti, Darshan, Vayktitav Tatha Vani (My Lord stood by the Downtrodden, Biography, Philosophy, Personality and Works of Guru Ravidas) by Dharampal Sareen. The Hindi text at the head of the image reads: Shri Guru Ravidas Ji [Hail Guru Ravidas].

Fig. 03: A baby elephant in his European bed trying to turn off an electric lamp. A textile label probably imported from Britain. Circa 1940. From the Priya Paul Collection, New Delhi.

Fig. 15: Cover of the Hindi novel Abhagi ka pyar (the Love of the Luckless One) by Ravi.

Fig. 12: Cover of the Hindi novel Koi Ghulam Nahin (No One is a Slave) by Reema Bharati.

Fig. 09: Cover of the Hindi novel Sooni Kalayyian (Bare Wrists) by Manoj [“I’m so ill-fated that even if my shadow falls on a tree, it dies down…”. An emotional story by Manoj which will soften your heart…]

Fig. 06: Cover of the Hindi novel Nishani (A Memento) by Surendra Mohan Pathak (Sunil Series).

Fig. 03: Cover of the Hindi novel Doctor Dev. This highly popular and appreciated novel of Amrita Pritam is a passion-filled tale of Mamata who resists the entire world to secure her true love.

Fig. 06: K. Madhavan, ca. 1970, courtesy of K. Pankajachiammal, Chennai.

Fig. 03: Artist: K. Mahadevan.