PEACOCK. SAFETY MATCHES. 50'S PRICE 15 PS. 50'S. SRI VIJAYAKUMAR MATCH WOKS. GUDIYATTAM PHONE 714. Colour printed matchbox label, vertical, mid-late 20^th C, 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [2.245.005]

PRAKASH HEN. SAFETY MATCHES. 50'S PRICE 15 PS. DHAMOTHARAN MATCH WORKS. ELLAYIRAMPANNAI. Colour printed matchbox label,vertical, mid-late 20^th C, 5 cm x 3.5 cm, Gautam Hemmady Collection, New Delhi, India. [2.275.003]

THE PIPE. DELUX QUALITY. SAFETY MATCH. JWMW. PRICE 7P. SRI RAVI MATCH COMPANY TIRUTHANGAL. Colour printed matchbox label, horizontal, mid-late 20^th C, 5 cm x 3.5 cm, Gautam Hemmady Collection, New Delhi, India. [2.260.004]

 

Fig. 08. C. Kondiah Raju with his painting in the background, Kovilpatti,1930s.

MILITARY CHIEFS, SAFETY MATCHES, 50’S PRICE 15 Ps, GANAPATHY MATCH WORKS, VETTUVANAM NA, Printed matchbox label, mid-late 20th c.., 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [2.146.003]

SARDAR VALLABHBHAI, DATAR MATCH FACTORY, PETLAD, SAFETY MATCHES, Printed matchbox label, early-mid 20th c., 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [19.038.016]

Fig. 03. The "Senior" (top) and "Junior" (bottom) artists in Kovilpatti.

Fig. 03: A baby elephant in his European bed trying to turn off an electric lamp. A textile label probably imported from Britain. Circa 1940. From the Priya Paul Collection, New Delhi.

Fig. 15: Cover of the Hindi novel Abhagi ka pyar (the Love of the Luckless One) by Ravi.

Fig. 12: Cover of the Hindi novel Koi Ghulam Nahin (No One is a Slave) by Reema Bharati.

Fig. 09: Cover of the Hindi novel Sooni Kalayyian (Bare Wrists) by Manoj [“I’m so ill-fated that even if my shadow falls on a tree, it dies down…”. An emotional story by Manoj which will soften your heart…]

Fig. 06: Cover of the Hindi novel Nishani (A Memento) by Surendra Mohan Pathak (Sunil Series).

Fig. 03: Cover of the Hindi novel Doctor Dev. This highly popular and appreciated novel of Amrita Pritam is a passion-filled tale of Mamata who resists the entire world to secure her true love.

Fig. 06: K. Madhavan, ca. 1970, courtesy of K. Pankajachiammal, Chennai.

Fig. 03: Artist: K. Mahadevan.