Yashveer Singh Dhobi, an election campaign ad canvasing for a Samajwadi Party candidate from Nagina (UP) constituency. 2009.

Fig. 18: Shri Shivaji Maharaja, by D.P. Vaidya, chromolithograph, published by Modern Litho Works, Bombay, 1931.

Mahatmaji Meeting the King-Emperor in Buckingham Palace, c. 1931, publisher unknown, Oleograph, 27.5 X 20.5 cm. Collection of Erwin Neumayer and Christine Schelberger, Vienna.

RUN SAFETY MATCHES,RETAIL PRICE 0.07,V.R.V MATCH INDUSTRIES,GUDIYATTAM. Colour printed matchbox label, horizontal, mid-late 20^th C, 5 cm x 3.5 cm, Gautam Hemmady Collection, New Delhi, India,[2.369.002]

JAWAN (SOLDIER) SAFETY MATCHES. PRICE 6 PS. KAMALA MATCH WORKS, PUNALUR. Colour printed matchbox label, vertical, mid-late 20^th C, 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [19.109.005]

PRIYA. 50'S SAFETY MATCHES. PRICE 20 PS. MATHAVAN MATCH WORKS PUDUSURANGUDI. KOPPAMMAL MATCH FACTORY, SADAYAMPATTI. Colour printed matchbox label, vertical, mid-late 20^th C, 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [2.278.002]

REKLA. SAFTY MATCHES. PRICE. 0.09, NP. ANNAMALAI MATCH INDUSTRIES GUDIAYATTAM (N.A.) Colour printed matchbox label, horizontal, mid-late 20^th C, 5 cm x 3.5 cm, Gautam Hemmady Collection, New Delhi, India. [2.334.003]

NAMASTEJI, PRICE 9 PS., DELUXE QUALITY, SRI DHANALAXMI MATCH WORKS, PERAPATTI, SIVAKASI, Printed matchbox label, mid-late 20th c., 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [2.178.005]

INDEPENDENCE YEAR 1947, MADE IN PAKISTAN, SAFETY MATCHES, Printed matchbox label, mid-late 20th c., 3.5 cm x 5 cm each broad side, Gautam Hemmady Collection, New Delhi, India. [19.110.001]

After the bonam is ready, a female devotee lights a piece of camphor. Digital Photograph, Tirupathi, Hyderabad, 2008.

Fig. 04: Toofani Tarzan, the lobby card of a 1937 Indian movie directed by Homi Wadia, showing a tiger leaping over a woman, presumably Jane. Monochrome, colour-tinted From the Priya Paul Collection, New Delhi.