Fig. 17: Shivaji, by Khubiram Gopilal, original gouache for chromolithograph, commissioned by S.S. Brijbasi, mid-1930s. Courtesy of M.L. Garg.

Mahatma Gandhi (with a Goat), c. 1932, S.S. Brijbasi and Sons, Bombay, Chromolithograph. Collection of Erwin Neumayer and Christine Schelberger, Vienna.

ROCKET MATCHES, CST NO. TCR 2 – A 58, PRICE 0.06, ST. ANTHONY'S MATCH FACTORY PAZHUVIL. Colour printed matchbox label, vertical, mid-late 20^th C, 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [2.346.001]

JAWAN (SOLDIER) MATCHES. PRICE RE 0.06. THAMBI MATCH WORKS, TRICHUR. Colour printed matchbox label, horizontal, mid-late 20^th C, 5 cm x 3.5 cm, Gautam Hemmady Collection, New Delhi, India. [19.109.004]

PRAMUKH. ½ ANNA. VANJMATCH. PRODUCT. UNITED STATE OF TRAVANCORE & COCHIN. PRICE RE. 0.0.6. SAFETY MATCHES. Colour printed matchbox label, horizontal, mid-late 20^th C, 5 cm x 3.5 cm, Gautam Hemmady Collection, New Delhi, India. [2.277.003]
 

RED FLAG. IKQM. SAFETY MATCHES. SUPERIOR QUALITY. PRICE 10 PS. KUSUM MATCH INDUSTRIES. QUILON -3. Colour printed matchbox label, vertical, mid-late 20^th C, 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [2.327.001]
 

MIKIEY, 50’S PRICE 13 Ps., SAFETY MATCHES, JUPITER MATCH INDUSTRIES. MADURAI, Printed matchbox label, mid-late 20th c., 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [2.146.006]

SIPAHI, SAFETY MATCHES, PRICE 6 P., VMICS, VENKATESHWARA MATCH INDL. COOP. SOCY, LTD., TANDUR, (AP), Printed matchbox label, mid-late 20th c., 3.5 cm x 5 cm each broad side, Gautam Hemmady Collection, New Delhi, India. [19.108.001]

The preparation of the bonam. The women of the family are expected to prepare the bonam within the temple premises, using home cooked rice, meat, and pulses. Digital Photograph, Tirupathi, Hyderabad, 2008.

Fig. 03: A baby elephant in his European bed trying to turn off an electric lamp. A textile label probably imported from Britain. Circa 1940. From the Priya Paul Collection, New Delhi.