Fig. 10: Mulayam Singh Yadav wears a "Muslim cap" in a close of the ad (previous image).

Fig. 12: Maharana Pratap of Udaipur, by Hiralal, offset chromolithograph, published by Haranarayan and Sons, Jodhpur, 1933.

Phansi: Hanging (Raj Guru, Bhagat Singh, Sukhdev) by Roop Kishor Kapoor, c. 1931, Shyam Sunder Lal, Cawnpore, 25.5 x 20 cm. Collection of Erwin Neumayer and Christine Schelberger, Vienna.

REMEMBER GOD, DAMP PROOF, SAFETY MATCHES. Colour printed matchbox label, horizontal, mid-late 20^th C, 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [2.336.005]

HERO, PRICE RE. 0.06. A.M.CO. THE ANNATHAI MATCH CO. KOVILPATTI. Colour printed matchbox label, vertical, mid-late 20^th C, 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [19.108.002]
 

PONN-MEEN (Also in Tamil Text). JAYAKAR MATCH WORKS SRIVILLIPUTTUR. Colour printed matchbox label (three colour print), horizontal, mid-late 20^th C, 5 cm x 3.5 cm, Gautam Hemmady Collection, New Delhi, India. [2.270.006]

RATH (Also in Hindi Text). DELUXE. SPECIAL QUALITY SAFETY MATCH. 50'S PRICE 30 PS. T.M.P. IWVP. [Tamil Text].  Colour printed matchbox label, horizontal, mid-late 20^th C, 5 cm x 3.5 cm, Gautam Hemmady Collection, New Delhi, India. [2.322.004]

 

MILAN, SAFETY MATCHES, KANYASMICO, RETAIL PRICE NOT TO EXCEED Rs. 2.40 (INCLUDING ALL TAXES), CONTENTS 50’S 12 BOXES EACH 20 PS., Printed matchbox label, mid-late 20th c., Gautam Hemmady Collection, New Delhi, India. [2.146.005]

FREE INDIA, SAFETY MATCHES, SARASWATHI MATCH FACTORY, KOVILPATTI, Printed matchbox label, early-mid 20th c., 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [19.049.005]

A bonam offered to the goddess at a shrine in Osmania University. Traditionally, bonam was offered in earthen pots; however, metal ones are used today. Bonam is made of rice, pulses and meat. The pot is marked with kumkum, pasupu, neem leaves and camphor. The camphor is lit as the bonam is offered. Digital Photograph, Tirupathi, Hyderabad, 2008.

Fig. 13: Cover of the Hindi novel Sapnon ki Rakh (The Ashes of Dreams) by Suraj.