SAFETY MATCHES. Colour printed matchbox label, vertical, mid-late 20^th C, 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [19.038.017]
 

Mahatma Gandhi (28th Jan.1948) by Roop Kishore Kapur, Shyam Sunder Lal, Cawnpore, 17.5 x 24 cm. Collection of Erwin Neumayer and Christine Schelberger, Vienna.

TWO HEROES, THE NATIONAL MATCH WORKS, BOMBAY 3, [illegible text] Colour printed matchbox label, vertical, mid-late 20^th C, 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [19.052.001]

PRATAP, DELUXE, SAFETY MATCHES, 50's PRICE 20 Ps., SERVICE INDL. CO-OPS, SASMIC LTD, JOTHI MATCH WORKS NARANAPURAM. Colour printed matchbox label, vertical, mid-late 20^th C, 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [2.275.006]

MADE IN JAPAN. Colour printed matchbox label, vertical, mid-late 20^th C, 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [19.038.013]

PATCHI RAJA. SAFETY MATCHES. PRICE RE. 0.06. VIJAYARANI MATCH INDUSTRIES KALUGUMALAI. Colour printed matchbox label, horizontal, mid-late 20^th C, 5 cm x 3.5 cm, Gautam Hemmady Collection, New Delhi, India. [2.241.004]

 

PAVUN. PRICE RE. 0.0.3. ARUNAGIRI MATCHWORKS TIRUVANNAMALAI.  Colour printed matchbox label, vertical, mid-late 20^th C, 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [2.242.004]

 

RAJINI, WAX MATCHES, 50’s PRICE 40 Ps., THIRUTHANI MATCH FACTORY, S.L.PATTY – 624 006, Printed matchbox label, mid-late 20th c., 3.5 cm x 5 cm each broad side, Gautam Hemmady Collection, New Delhi, India. [20.038.008]

Fig. 02: "Today we can't afford sugar, what a dark rule Congress has had", an election campaign by the Bhartiya Janata Party, stressing on the rising inflation that has affected everyone. "The BJP promises to bring some sweetness in the lives of the people, 2009.

Fig. 08: "BJP gave educational infrastructure, Congress gave only worries", an election campaign ad in an Urdu newspaper, persuading Muslims to vote for Bhartiya Janata Party, comparing the achievements of BJP and the woes created by Congress. "Recognize your friends and foes. BJP wants equality among all communities, while Congress divides them."

Fig. 25: Welcome. A new bride welcomes her husband with an elaborate garland and other paraphernalia: (Publisher: Brijbasi, Delhi)

Fig. 21: Aum Sweet Aum. Om, the Hindu religious symbol. (Artist and publisher unknown)

Fig. 14: Welcome. Just the hands offer greetings (Artist: M.Baskar, Publisher: Suraj)

Fig. 09: Suraj Namaskar. Salutations to the sun (Artist: P.Sardar, Publisher unknown)

Fig. 28: The baby Ganesh rests in a Yoni, as Shiva looks on. (Artist: M.Baskar, Publisher: Brijbasi, Delhi).