CHATHRAPATHI, 50's PRICE 13 PS., SAFETY MATCHES, GOOD LUCK MATCH INDUSTRIES ILAYARASANENDAL. PROMOTED BY KHADI AND VILLAGE INDUSTRIES COMMISSION. Colour printed matchbox label, vertical, mid-late 20th C, 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [19.104.006]