Shani-Dev, poster by B.G. Sharma, Sharma Picture Publication, Bombay. Collection of Christopher Pinney.

Bahucharaji, poster by B.G. Sharma, Sharma Picture Publication, Bombay. Collection of Christopher Pinney.

A poster seller on the street. Photo by Christopher Pinney.

Ramdevaji ki Arti, poster by Sharma Picture Publication, Bombay. Collection of Christopher Pinney.

Thumbnails of popular videos on Baba Ramdev Pir from youtube.com

Mecca, Medina and other Islamic shrines, poster by Rastogi Studio.

Jai jawan jai kisan calendar by Yogendra Rastogi. Collection of Christopher Pinney.

Village woman in the farm with agricultural machines, poster by H.R. Raja.

Two girls in Bhatisudha village, MP, with religious posters on their home wall. Photo by Christopher Pinney.

A resident of Nagda, M.P., with a framed picture of Sant Ravidas. Photo by Christopher Pinney.

Residents of Bhatisuda, M.P. performing worship. Photo by Christopher Pinney.

Ramdevji ki Guru Bhet (Ramdev presents offering to his guru, Balaknath ji), Harnarayan & Sons, Jodhpur. Collection of Christopher Pinney.

Dr. Ambedkar, S.S. Brijbasi. Collection of Christopher Pinney.

A 1982 calendar showing Chandrashekhar Azad (left), Subhash Chandra Bose and Bhagat Singh, Rastogi Studio. Collection of Christopher Pinney.