Shani-Dev, chromolithograph, artist B.G. Sharma, Sharma Picture Publication, Bombay, c. 1950. Collection of Christopher Pinney.

Bahucharaji, chromolithograph, artist B.G. Sharma, Sharma Picture Publication, Bombay, c. 1950. Collection of Christopher Pinney.

A poster seller on the street, c. 2000. Photo by Christopher Pinney.

Ramdevaji ki Arti, chromolithograph, Sharma Picture Publication, Bombay, c. 1970. Collection of Christopher Pinney.

Mecca, Medina and other Islamic shrines, Rastogi Studio, c. 1980. Collection of Yousuf Saeed.

Jai Jawan Jai Kisan, calendar sample, artist Yogendra Rastogi, c. 1960. Collection of Christopher Pinney.

Village farmer with agricultural machines, calendar image, artist H.R. Raja, c. 1970.

Two girls in Bhatisudha village, M.P., with religious posters on their home wall, c. 1990. Photo by Christopher Pinney.

A resident of Nagda, M.P., with a framed picture of Sant Ravidas, c. 1990. Photo by Christopher Pinney.

Residents of Bhatisuda, M.P., performing worship, c. 1990. Photo by Christopher Pinney.

Karni bharni, poster, publisher unknown, c. 1990.

Ramdevji ki Guru Bhet (Ramdev presents offering to his guru, Balaknath ji), Harnarayan & Sons, Jodhpur, c. 1930. Collection of Christopher Pinney.

Dr. Ambedkar, artist L. Pednekar, S.S. Brijbasi, c. 1950-60. Collection of Christopher Pinney.

Bharat mata hui aazad, Inquilab zindabad (Mother India becomes free, Hail the revolution), calendar of Gujarati Vaid, Ujjain, M.P., showing Chandrashekhar Azad (left), Subhash Chandra Bose (middle) and Bhagat Singh, Rastogi Studio, c. 1960. Collection of Christopher Pinney.