Bharat Mata (Mother India), c. 1948, Tower Half Tone & Co, Calcutta, 18 x 24 cm. Collection of Erwin Neumayer and Christine Schelberger, Vienna.

Sri Subhash Bose by Art and Photo Co., c. 1945, Hem Chander Bhargava, Delhi, 17 x 24 cm. Collection of Erwin Neumayer and Christine Schelberger, Vienna. [#437]

RAMA CIGARETTES, MATCHES MADE IN AUSTRIA, Printed matchbox label, early-mid 20th c., 3.5 cm x 5 cm. Gautam Hemmady Collection, New Delhi, India. [13.050.001]

PANTHER. 7. NP. ASIFNAGAR FAMILY WELFARE MATCH CO,-OP, HYD.  Colour printed matchbox label, horizontal, mid-late 20^th C, 5 cm x 3.5 cm, Gautam Hemmady Collection, New Delhi, India. [2.228.002]

PALACE. PRICE RE. 0.06. PADHRAKALI MATCH WORKS, ELLAYIRAMPANNAI. Colour printed matchbox label, horizontal, mid-late 20^th C, 5 cm x 3.5 cm, Gautam Hemmady Collection, New Delhi, India. [2.220.002]

 

Haripur Peacock by Nandalal Bose, c. 1937, painting on paper. Collection of Erwin Neumayer and Christine Schelberger, Vienna. [#406]

PALACE. PRICE RE 0.0.6. UNITED MATCH FACTORY CHOMBALA, Printed matchbox label, early-mid 20th c., 5 cm x 3.5 cm, Gautam Hemmady Collection, New Delhi, India. [2.220.003]

Fig. 10: Agni, red god of fire, the mediator between the gods and men, the protector of the hearth, and the personification of sacrificial fires. His vahana is a ram, the usual animal offered in animal sacrifices, textile label, circa 1920s-30s, 15.24 cm x 12.06 cm. Susan Meller Collection, California.

Fig. 49: CYCLE-WALI (Bicycle Woman). Singers: Kalpana, Anand Mohan and Khushboo Jain. Publisher: WAVE VCD.

Fig. 12: Diler Mujrim (the Fearless Criminal). Author: Ibne Safi, A Nakhat pocket book, 1975.

Fig. 23: Oh My How Totully Gay, see fig. 22.

Asli Sher Chhaap Beedi. Advertisement for “Authentic Tiger Brand Country Cigarettes” manufactured by Mohanlal Hargovind Das, Jabalpur, printed in 1950 calendar. Priya Paul Collection, New Delhi.

Fig. 24: Akbar with cheetahs. Panel from Amar Chitra Katha’s Akbar (1979). Artist: P.B. Kavadi.

Bharat Mata ki Godh Mein Mahatma Gandhi (Mahatma Gandhi in mother India’s lap) by Prabhu Dayal, c. 1930, Rashtrya Chitra Prakashak Karyalaya, Cawnpore, 17.5 x 25 cm. Collection of Erwin Neumayer and Christine Schelberger, Vienna.