NOOREMAHAL. SAFETY MATCHES. PRICE RE 006. SRI NARAYANASAMY MATCH WORKS KALUGUMALAI, Printed matchbox label, early-mid 20th c., 5 cm x 3.5 cm, Gautam Hemmady Collection, New Delhi, India. [2.206.001]

Fig. 06: Sree Durga Mata, the fierce, multi-armed warrior form of Parvati shown here with her lion vahana fighting the demon king Mahishasura, textile label, circa 1900, 20.32 cm x 16.51 cm. Susan Meller Collection, California.

Fig. 44: PYAR KE CHATNI CHAAT LE (Lick my love sauce), subtitle: Bhojpuri Dance Program. T-Series.

Fig. 03: Chor se badh kar chor, ek jasoosi upanyas (The Thief who Rivals Another Thief: A Detective Novel). Publisher: Shyamlal Hiralal, Shyamkashi Press, Mathura, 1929.

Fig. 18: Inside an Archies gift and card shop, see fig. 17.

To Whom Will You Give? Black-&-white print, unknown publisher, circa 1920s-1930s. Priya Paul Collection, New Delhi.

Fig. 19: Cover of Manoj Chitra Katha’s Alha-Udal (1980s).
Artist: C.M. Vitankar.

Jhansi ki Rani (queen of Jhansi) by Mukesh, c. 1985, S. S. Brijbasi & Sons, 17 x 24.5 cm. Collection of Erwin Neumayer and Christine Schelberger, Vienna. [#433]

JOTHI MATCH WORKS, TIRUMANGALAM, SAFETY MATCHES, Printed matchbox label, early-mid 20th c., 3.5 cm x 5 cm. Gautam Hemmady Collection, New Delhi, India. [13.047.011]

PANCHHI BRAND. AHPE. SAFETY MATCHES. A.N.P. ESSACK. HYDERABAD ON. REGD. P.M.W. SVKS. TRADE MARK. Colour printed matchbox label, vertical, mid-late 20^th C, 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [2.225.001]

PALACE. SUPERIOR QUALITY. SRINIVASAGAM MATCH WORKS ETTAIYAPURAM. PRICE 6 NP. Colour printed matchbox label, horizontal, mid-late 20^th C, 5 cm x 3.5 cm, Gautam Hemmady Collection, New Delhi, India. [2.219.001]

 

Netaji Subhashchandra Bose, c. 1960, 24 x 27.5 cm. Collection of Erwin Neumayer and Christine Schelberger, Vienna. [#414]

Fig. 07: Saraswati, goddess of knowledge, music, and the arts, is the wife of Brahma the Creator. Depicted playing her lute while on her peacock vahana, this image is based on a Ravi Varma Press print, textile label, circa 1910, 17.78 cm x 13.97 cm. Susan Meller Collection, California.

Fig. 45: AAG LAGAA DE PANI MEIN (Putting water on fire). Singer: Pawan Singh. Publisher: WAVE VCD.