JAI HIND, S.M.M, INDIA, SAFETY MATCH, Printed matchbox label, early-mid 20th c., 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [19.036.001]

Sri Subhash Bose by Art and Photo Co., c. 1945, Hem Chander Bhargava, Delhi, 17 x 24 cm. Collection of Erwin Neumayer and Christine Schelberger, Vienna. [#437]

PARASURAM. SUPERIOR QUALITY. SAFETY MATCHES. PRICE 6. NP. DAMP-PROOF. GOBINATH MATCH WORKS, SATTUR. Colour printed matchbox label, horizontal, mid-late 20^th C, 5 cm x 3.5 cm, Gautam Hemmady Collection, New Delhi, India. [2.233.005]

 

PEACE BIRD. PRICE 6 NP. KANAGAM MATCHWORKS. MELTUR. ELAIRAMPANNAI P.O. Colour printed matchbox label, vertical, mid-late 20^th C, 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [2.243.001]

NEW JOKER, SAFETY MATCHES, 50'S PRICE 25 PS., SEETHA MATCH WORKS, MELAKARANTHAI. Colour printed matchbox label, horizontal, 5 cm x 3.5 cm, mid-late 20^th C, Gautam Hemmady Collection, New Delhi, India. [2.197.001]

Maharana Pratap by Narottam Narayan Sharma, c. 1940, S.S. Brijbasi, 22.5 x 33 cm. Collection of Erwin Neumayer and Christine Schelberger, Vienna.

Fig. 45: Poster of Matsyagandha. Publisher not mentioned, c. 1950s. From the author’s personal collection.

PRABHAT. SPECIAL QUALITY. SAFETY MATCH. 50'S PRICE 13 PS. CERTIFIED BY KHADI AND VILLAGE INDUSTRIES COMMISSION. MFD. BY: NAGARANI MATCH FACTORY, PULLIYAMKULAM. Colour printed matchbox label, horizontal, mid-late 20^th C, 5 cm x 3.5 cm, Gautam Hemmady Collection, New Delhi, India. [2.274.001]

 

Fig. 12. A poster of Ugly. Source: Glamsham, http://glamsham.com/download/poster/ugly-posters/2138/3.htm

 (LION OF SINDH BRAND), (INDIGENOUS DAMP PROOF MATCHES), SAFETY MATCHES, DATAR FACTORY PETLAD. Colour printed matchbox label, vertical, mid-late 20^th C, 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [19.038.011]

Fig. 08: Welcome. An apsara emerges out of a lotus to welcome you with flowers (Artist: T.C.Prakas, Publisher: VPP, Delhi)

Fig. 23. Ankita laughs at Raghav. A screenshot. Raman Raghav 2.0. Dir. Anurag Kashyap, Phantom Films, Reliance Entertainment, DVD, 2016.

AZAD BRAND SAFETY MATCHES, TRADE MARK, KOHINOOR OF SIND SJT JAYARAMDAS, DMF PETLAD. SUPPORT INDIAN INDUSTY. Colour printed matchbox label, vertical, mid-late 20^th C, 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [19.038.012]

NEHRUJI SAFETY MATCHES. Colour printed matchbox label, vertical, mid-late 20^th C, 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [19.038.014]

Fig. 12: Miss U Baka, Vibhavari Varma, novel cover.