Fig.11: The demon Hiranykashipu. Opening page of Amar Chitra Katha’s Prahlad (1973).
Artist: Souren Roy.

Bharat Mata by Abanindranath Tagore, 1905, lithograph, 20 x 13 cm. Collection of Erwin Neumayer and Christine Schelberger, Vienna.

Chinnamasta, c. 1880, Chromolithograph. Collection of Erwin Neumayer and Christine Schelberger, Vienna. [#425]

DESIGN SAFETY MATCHES, Printed matchbox label, early-mid 20th c., 3.5 cm x 5 cm. Gautam Hemmady Collection, New Delhi, India. [13.044.005]

NIGHTINGALE. NIMCO. K.T.O.T. & SONS, DINDIGUL. SAFETY MATCHES. Colour printed matchbox label, horizontal, mid-late 20^th C, 5 cm x 3.5 cm, Gautam Hemmady Collection, New Delhi, India. [2.200.004]

NEW MOTOR CYCLE. BEST QUALITY. SHUNMUGAR MATCH WORKS SATTUR. Colour printed matchbox label, horizontal, mid-late 20^th C, 5 cm x 3.5 cm, Gautam Hemmady Collection, New Delhi, India. [2.198.004]

 

Subhash Balidan (sacrifice of Subhash), c. 1950, Paul Picture Publishers, Simla. Collection of Erwin Neumayer and Christine Schelberger, Vienna. [#403]

MAKHAN (house). SUPREME. 40 STICKS SAFETY MATCHES RS- 2.00 IAT. KALIRANJAN MATCH WORKS, KALKURICHI, Printed matchbox label, early-mid 20th c., 5 cm x 3.5 cm, Gautam Hemmady Collection, New Delhi, India. [2.122.001]

Urdu article about cinema qawwali.

Fig. 37: HAI HAI RE FASHION (Oh my, this fashion). Singer: Gopal Rai. Publisher: CHANDA VCD.

Fig. 35: Garkhal Bazar, Kasouli Hill (India). The colonial authorities could not do away completely with the native bazaar, so they sought to restrain the spread of these through zoning laws, which kept them segregated from the European areas. Published by H.A.Mirza Sons, Delhi. Made in Germany (unused postcard). From the Priya Paul Collection.

Fig. 11: Romance @ citywalk. Hoarding for Valentines Day festival staged at Select City Walk Mall, Saket, New Delhi, 2011, photograph taken by author.

Rashter Ke Panch Rattan: Maharana Pratap on Horse. Print bearing signature of Aryan published by Kedar Nath Arya, Sialkot, date unknown. Priya Paul Collection, New Delhi.

Fig. 12: An audacious Ravana assumes a gigantic ten-headed form and abducts Sita. Page from Amar Chitra Katha’s The Lord of Lanka (1974). Artist: Pulak Biswas.