Hind-Mata. Print published by Calendar Manufacturing Company, [Bombay], circa 1940s. K. C. Aryan’s Home of Folk-Art Collection, Gurgaon.

Fig. 08: Vishnu’s avatar Matsya will take on the ‘overreaching’ demon, Hayagriva. Opening page of Amar Chitra Katha’s Dasha Avatar (1978). Artist: Pratap Mullick.

Queen of Jhansi by Dalal, c. 1950, B.P. Studio, offset print, 25 x 34 cm. Collection of Erwin Neumayer and Christine Schelberger, Vienna. [#148]

Astra Dan (gifting of weapon) by Sudhir Chowdhury, S.N.S. Collection of Erwin Neumayer and Christine Schelberger, Vienna. [#422]

SPECIAL QUALITY, KANYA KUMARI, PRICE RE 0.06, PAUL SAMY MATCH WORKS, ELAYIRAMPANNAI, Printed matchbox label, early-mid 20th c., 3.5 cm x 5 cm. Gautam Hemmady Collection, New Delhi, India. [13.043.008]

NEW BIRD. 50'S PRICE 13 PS. SAFETY MATCHES. CERTIFIED BY KHADI & VILLAGE INDUSTRIES COMMISSION. NITHYANANDA MATCH INDUSTRIES KAYATAR. Colour printed matchbox label, horizontal, mid-late 20^th C, 5 cm x 3.5 cm, Gautam Hemmady Collection, New Delhi, India. [2.197.007]

NAVY CUT. BHARATH MATCH WORKS SIVAKASI. SAFETY MATCHES.  Colour printed matchbox label, vertical, mid-late 20^th C, 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [2.192.001]

 

Janata party leaders, c. 1975, Cruz Stores, Madras, Educational chart. Collection of Erwin Neumayer and Christine Schelberger, Vienna. [#352]

LIGHT HOUSE. PRICE RE. 0.0.6. SIMBOL OF PONDICHERRY. G. R. MATCH INDUSTRIES PONDICHERRY. Printed matchbox label, early-mid 20th c., 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [2.061.003]

'Aahen na bhareen shikwe na kiye', qawwali from Zeenat, 1945.

Fig. 34: 2 in one: THUMKA + CHOLI RESHAM KI (Pelvic Thrust + Blouse of Silk). Singers: Anjali Jain, Sonali. Publisher: CHANDA VCD.

Fig. 33: Girl Dancing Like peacock. Printer/publisher unknown. From the Priya Paul Collection.

Fig. 23. Bombay film actor Salman Khan as an icon for young Muslims. Publisher: unknown.

Fig. 08: Lets Dance to the Rhythm of Love, Valentines Day greeting card, Archies Ltd., c. 2010, private coll.