Fig. 26: A View of Sadar Bazar, Ranikhet Hill (India). Published by H.A.Mirza Sons, Delhi. Made in Germany (unused postcard). From the Priya Paul Collection.

Fig. 27. Muslim men praying. Although the quote from the Quran (in Urdu translation) is an affirmation of the believer that "...all my actions and prayers/rituals are meant for God...", the visual details of the image have a different message, that of egalitarianism in Islam: all men, poor or rich, are equal in God's eye. Artist: Raja Studio, Publisher: Brijbasi, date: circa 1990.

Fig. 01: Kamasutra, Valentines Day Greeting card, Archies Ltd., c. 2009, private coll.

Untitled. Print published by Oriental Calendar, Dumdum [Calcutta], circa 1950-1953. Priya Paul Collection, New Delhi.

Fig. 02: Handmade poster of Jodha Akbar (Ashutosh Gowariker, 2008). Artist: Aalam Choudhary. https://bollywoodpostersstudio.com/bollywood-posters/hand-painted-billboard-painter-artists-mumbai-maker-of-bollywood-movie-posters.html

Wish-fulfilling cow, c. 1880, woodblock print. Collection of Erwin Neumayer and Christine Schelberger, Vienna.

Netaji (Singapur) by Sudhir Chowdury, c. 1945, S.N.S., 16 x 20 cm. Collection of Erwin Neumayer and Christine Schelberger, Vienna. [#416]

KALI, SAFETY MATCHES, MADE IN JAPAN, Printed matchbox label, early-mid 20th c., 3.5 cm x 5 cm. Gautam Hemmady Collection, New Delhi, India. [13.039.005]

NANDI BRAND. DESIGN OF SAFETY MATCHES. Colour printed matchbox label, horizontal, mid-late 20^th C, 5 cm x 3.5 cm, Gautam Hemmady Collection, New Delhi, India. [2.180.005]

NANGURAM. PRICE RE. 0.04. MASTHURI MATCH INDUSTRIES, SIVAKASI. Colour printed matchbox label, horizontal, mid-late 20^th C, 5 cm x 3.5 cm, Gautam Hemmady Collection, New Delhi, India. [2.181.005]

 

Prime Minister Smt. Indira Gandhi - Twenty Point Programme by P. C. Jesu Raj, Sivakasi, c. 1970, Sri Kalaimagal Industries, Madurai. Collection of Erwin Neumayer and Christine Schelberger, Vienna. [#349]

MAHABALIPURAM, PRICE. 0-06, RAJASEKARAN MATCH INDUSTRIES, PARAIPATTI (VIA) SIVAKASI, Printed matchbox label, early-mid 20th c., 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [19.060.005]

Fig. 28: APNA PARAYA KHANDAAN (Own Family and Unknown Family). Performers: Dayaram and (nautanki) troupe. Publisher: T-SERIES MUSIC CASSETTE.

Fig. 27: A Fair, Solan Hill (India). Published by H.A.Mirza Sons, Delhi. Made in Germany (unused postcard). From the Priya Paul Collection.