Fig. 26: LAL TIMATAR (Red Tomato). Singer: Fatma Bano Faizabadi. Publisher: SMILE VCD.

Fig. 25: Camp Dalhousie (India) Dalhousie was established as a cantonment station but attracted a significant number of civilians as well. Published by H.A.Mirza Sons, Delhi. Made in Germany (unused postcard). From the Priya Paul Collection.

Figure 24. Image of Tamiḻttāy in the Tamiḻttāy temple, Karaikkudi.

New India, No. 688. Print bearing signature of R. S. Mukerjee. Published possibly by Empire Calendar Manufacturing Co., circa 1947-48. Priya Paul Collection, New Delhi.

Fig. 01: Poster of Mughal-e-Azam (K. Asif, 1960). Art by Sai. https://tallengestore.com/products/mughal-e-azam-madhubala-dilip-kumar-classic-bollywood-hindi-movie-poster#

A Wholesome Diet, January 1889, Hindi Punch, newsprint. Collection of Erwin Neumayer and Christine Schelberger, Vienna.

Are you an Indian?... by B. Santra, c. 1945, H.A.D., 18.5 x 24 cm. Collection of Erwin Neumayer and Christine Schelberger, Vienna. [#415]

TARA MAI, DAMP PROOF, K. M. MFG. CO., Printed matchbox label, early-mid 20th c., 3.5 cm x 5 cm. Gautam Hemmady Collection, New Delhi, India. [13.036.005]

NANDI. PRICE 0.0.6. SAFETY MATCHES. THELINGER MATCH WORKS SACHIVAPURAM (VIA) SIVAKASI. Colour printed matchbox label, vertical, mid-late 20^th C, 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [2.180.004]

NALKA (Also in Hindi Text). SUPERIOR QUALITY. 50'S SAFETY MATCH. 50'S PRICE 20 PS. REGD. NO. 295826. DAMP PROOF. RICE MATCH WORKS, SADAYAMPATTI. Colour printed matchbox label, vertical, mid-late 20^th C, 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [2.177.002]

 

Gandhi - Nehru - Indra, c.1970, J. B. Khanna, Madras, 22.5 x 32 cm. Collection of Erwin Neumayer and Christine Schelberger, Vienna. [#348]

KING KOTHI. SAFETY MATCHES. PRICE RE. 0.06. SAROJA MATCH WORKS E REDDIAPATTI. Printed matchbox label, mid-late 20th c, 5 cm x 3.5 cm, Gautam Hemmady Collection, New Delhi, India. [2.006.006]

MADE IN INDIA, TOWER, 50’s SAFETY MATCHES, A.P. AGENCIES, MADRAS-2., Printed matchbox label, early-mid 20th c., 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [11.211.006]

Fig. 27: KAISE DABOON (How Do I Squeeze It). Singer: Saira Bano Faizabadi. Publisher: T-SERIES MUSIC CASSETTE.