Fig. 08. Bhagat Singh and Chandrashekhar Azad, by H.R. Raja. Priya Paul Collection.

Fig. 25. Now You’ve Got the Power, actor Amir Khan featured in a Hero Puch advertisement, 1999. Sourced from https://pinterest.com/pin/254312710191664601/

Fig. 38: Blue billboard announcing wedding, with images of Prabhakaran and Ambedkar, Tamil Nadu, 2015. Collection: Dennis McGilvray.
Photograph taken by Dennis McGilvray and reprinted with his kind permission.

NETAJI, RE. 0.06, S.M.I LTD., RAJAPALAYAM. Colour printed matchbox label, vertical, mid-late 20^th C, 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [19.036.003]

KING CROW. SAFETY MATCHES. MANGALASUNDARI MATCH WORKS PUDUCHURANGUDI, Printed matchbox label, mid-late 20th C, 5 cm x 3.5 cm, Gautam Hemmady Collection, New Delhi, India. [2.005.006]

KNIFE BRAND. DAMP PROOF SAFETY MATCHES SUPERIOR QUALITY, Printed matchbox label, mid-late 20th c., 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [2.016.007]

Chandra Shekar Azad, c. 1990, publisher information unknown, 10 x 14.5 cm. Collection of Erwin Neumayer and Christine Schelberger, Vienna. [#227]

KIDA. DAMP PROOF. SAFETY MATCHES MADE IN INDIA. PONAPPA MATCH WORKS, SIVAKASI, Printed matchbox label, mid-late 20th c., 5 cm x 3.5 cm, Gautam Hemmady Collection, New Delhi, India. [2.002.004]

GNAT, PRICE. 7P. CRESCENT MATCH WORKS, SIRKALI. (S.I.), Printed matchbox label, early-mid 20th c., 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [28.052.002]

Fig. 10: Laminated wallet-size photo of Deva Sharif.

Fig. 02: Chess Players: Late 19th-century label showing courtly context and pastime of chess in ethnographic or documentary mode.

Fig. 03: Ravi Varma, “Standing Lakshmi” (Original design c. 1894) (Kerala Sandalwood Soap calendar, 1940). Priya Paul Collection, New Delhi.