Fig. 01: Ravi Varma, “Lord Vishnu with Two Goddesses on the Anant-Shaiya” (Original design c. 1900) (Sunlight Soap calendar, 1935). Priya Paul Collection, New Delhi.
Fig. 07: A contemporary sticker of Bhagat Singh, wearing a turban, and making Azad’s moustache-twirling gesture. J. Daniel Elam’s collection.
Fig. 24. Introducing Ganeshan in & on DreamNeo, a bike ad designed like a movie release ad featuring a south Indian ‘superstar’. Sourced from https://campaignindia.in/video/honda-dream-neo-fuels-a-superstar-dream-to-woo-the-masses/419230
Fig. 37: Pongu Thamil celebrations in Jaffna, 2003. Reproduced with the permission of Shyam Tekwani.
NETAJI MATCHES, BHUBANESHWARY MATCH WORKS SALEM, BHUBANESHWARI MATCH WORKS SALEM, PRICE 0.06, 6 PIES. Colour printed matchbox label, vertical, mid-late 20th C, 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [19.036.002]
KING BIRD BRAND. DAMP PROOF SAFETY MATCHES. CERTIFIED BY K.V.I.C. 50'S PRICE 15 PS. DHANALAKSHMI MATCH INDUSTRIES ALLAMPATTI, VIRUDHUNAGAR – 626001. Printed matchbox label, mid-late 20th C, 5 cm x 3.5 cm, Gautam Hemmady Collection, New Delhi, India. [2.005.005]
KODARI. SPECIAL QUALITY SAFETY MATCH. PRICE RE 0-07. STAR MATCH INDUSTRIES, SIVAKASI. Colour printed matchbox label, horizontal, mid-late 20th C, 5 cm x 3.5 cm, Gautam Hemmady Collection, New Delhi, India. [2.016.005]
Bhagat Singh, c. 1990, SPP, Delhi, Offset, 14.5 x 21 cm. Collection of Erwin Neumayer and Christine Schelberger, Vienna. [#226]
KIDA. PRICE RE. 0.06. JMW. JAYAJOTHI MATCH WORKS SATTUR, Printed matchbox label, mid-late 20th C, 5 cm x 3.5 cm, Gautam Hemmady Collection, New Delhi, India. [2.002.003]
Ghoda gadi (horse cart), SAFETY MATCHES, 50’s 75 Ps., SREE DEVI MATCH WORKS, ELAYIRAMPANNAI, Printed matchbox label, early-mid 20th c., 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [28.044.011]
Fig. 09: Image of Waris Ali Shah sitting on a checkerboard floor. Shahada inscription on top is in the distinctive style of Brijbasi Publishers.
Fig. 01: Clerk with register and telephone in hand, standing before boxes of goods, with another clerk and palm trees in the background. The telephone appears to have been introduced into India in the early 1880s, after Government of India approval of an application made by an English company. Exchanges were opened in what were then known as Calcutta, Bombay and Madras. Label, c. late 19th century.
Fig. 02: Ravi Varma, “Mandodari” (Original design c. 1900). Priya Paul Collection, New Delhi.
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