Fig. 16: Amitabh Bachchan in The Great Gambler (dir. Shakti Samanta, 1979). From the National Film Archive collection, Pune.

Fig. 15: Prithvi Jayanti meme. Screenshot from Facebook by Dannah Dennis, January 2015.

Fig. 13. Partilicious go babelicious, a TVS Scooty Pep+ advertisement. Sourced from https://contralens.wordpress.com/2013/02/11/brands-ive-been-with/

Fig. 26: LTTE uniformed cadre with cyanide capsule.
Photograph taken by Sriyantha Walpola and reproduced with his permission.

SEN GUPTA, BJ&S PETLAD, BEST INDIAN MATCH CO. SAFETY MATCHES. Colour printed matchbox label, vertical, mid-late 20^th C, 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [19.035.001]

INDIAN RAJA. SAFETY MATCHES. MADE IN JAPAN. Illustration of an Indian King. Colour printed matchbox label, vertical, mid-late 20th C, 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [19.133.009]

RUSSIAN TIGER. PRICE RE. 0.07. SAFETY MATCHES. MAHALAKSHMI MATCH WORKS SANKARANAINARKOVIL. Colour printed matchbox label, horizontal, mid-late 20^th C, 5 cm x 3.5 cm, Gautam Hemmady Collection, New Delhi, India. [2.371.001]

Mahatma Gandhi, c. 1931, Ravi Varma Press, Malavli G.I.P. and Anant Shivaji Desai, Mumbai, Oleograph. Collection of Erwin Neumayer and Christine Schelberger, Vienna. [#216]

RUNNER, 50’s PRICE 20 Ps., SAFETY MATCHES, Printed matchbox label, mid-late 20th c., 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [2.370.001]

SIMCO CYCLE, SIMCO, SOUTHERN INDIA MATCH Co. SIVAKASI, SAFETY MATCHES, Printed matchbox label, early-mid 20th c., 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [11.052.002]