Jhansi ki Rani (queen of Jhansi) by Mukesh, c.1985, S.S. Brijbasi & Sons, printed poster, 17 x 24.5 cm. Collection of Erwin Neumayer and Christine Schelberger, Vienna. [#147]

THE ORANGES, PRICE RE. 0.06., GITHANCHALI MATCH INDUSTRIES, SANKARANAINARKOVIL, Printed matchbox label, mid-late 20th c., 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [2.214.005]

ALL INDIA HANDLOOM BOARD, PRICE 0-0-6, HELP THE POOR WEAVERS BY BUYING HANDLOOM FABRICS, Printed matchbox label, early-mid 20th c., 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [19.091.001]

Fig. 17: Amitabh Bachchan in Ganga Ki Saugandh (In the Name of the River Ganga; dir. Sultan Ahmed, 1978). From the Priya Paul Collection, New Delhi.

Fig. 22: Can milk build strong bones? Dalda Vanaspati: an Indian ad selling the value of a balanced diet by referring to the ancient Indian treatise on medicines, Kashyapasamhita, about the importance of milk for building of bones.

Fig. 36: Lobby cards repeatedly use posed ‘couple’ shots, other than still-frames from films: Diwana (dir. A.R. Kardar, 1952).

Fig. 27: Rama, popular poster of the Hindu god issued by Vishwa Hindu Parishad, c. 1990. Source: Wikimedia Commons.

Fig. 11: A widely circulated image of Prabhakaran posing in military fatigues and aiming a gun.
Photograph taken by Shyam Tekwani and reproduced with his permission.

(TRADE MARK), (RAJSHAHI BIJAYA), (REGISTER NUMBER 4601), BABALAL RAJUBHAI BIDI WORKS, SANGLI. Colour printed matchbox label, vertical, mid-late 20^th C, 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [19.013.003]
 

H.H.THE RAJA OF NABHA, MADE IN AUSTRIA, SOLO VIENNA. Colour printed matchbox label, vertical, mid-late 20th C, 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [19.124]

K.K.RIDER. 50'S 5 PS. T.M. REGD. NO. T,M. OWNER. K.K. AMRELIWALA. JALGAON. JAISANTHI MATCH WORKS. THIRUVANNAMALAI, (VIA) SRIVILLIPUTTUR.  Colour printed matchbox label, vertical, mid-late 20^th C, 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [2.340.005]