Jhansichirani Lakshmibai (queen of Jhansi Lakshmibai), c.1900, Poona Chitrashala Press, lithograph, 50 x 30 cm. Collection of Erwin Neumayer and Christine Schelberger, Vienna. [# 146]

ONAM, 50’S SAFETY MATCHES, DAMP PROOF, PRICE 13 PS., KERALA SARVODAYA SANGH COTTAGE MATCH UNIT, OORUTTUKALA, NEYYATTINKARA, Printed matchbox label, mid-late 20th c., 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [2.212.002]

Charkha Chala Chalake Lenge Swaraj Lenge, Hindi Top (we’ll snatch the freedom by constantly spinning the wheel), LALUBHAI…, SAFETY MATCHES, Printed matchbox label, early-mid 20th c., 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [19.047.004]

Fig. 14: Amitabh Bachchan, Dharmendra and Ajit, Amjad Khan, Prem Chopra and Helen in the action film Ram Balram (dir. Vijay Anand, 1980). From the Priya Paul Collection, New Delhi.

Fig. 21: Their favourite, an ad of Boratalc, medicinal and toilet talcum powder, shows a typical Indian mother with a baby.

Fig. 35: Stardom, such as that of a singer/actor like Suraiya, however, produces its own aura and narrative authority: Khubsurat (dir. S.F. Hasnain, 1952).

Fig. 02: The Phantom, Australia: Frew Publications, c. 1990, No. 311, cover.

Fig. 10: Prabhakaran takes aim.
https://twitter.com/EelamArchives/status/1043112846408736768/photo/1

 (SHANKARLAL BIRDICHAND), (BIDI MERCHANT), (SHOLAPUR), (REGISTER NO.) 135395, (NO. 135395). Colour printed matchbox label, vertical, mid-late 20^th C, 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [19.013.002]

H.H.THE MAHARAJA OF UDAIPUR, MADE IN AUSTRIA, SOLO VIENNA.  Colour printed matchbox label, vertical, mid-late 20th C, 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [19.123.012]

RHINO HEAD. NISTARINI MATCH FACTORY. OFFICE: 25, C.R. AVENUE, CAL – 18.  Colour printed matchbox label, vertical, mid-late 20^th C, 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [2.338.004]