Maharana Pratap by Narottam Narayan Sharma, c. 1940, S.S. Brijbasi, 22.5 x 33 cm. Collection of Erwin Neumayer and Christine Schelberger, Vienna. [# 143]

NEW FLOWER, PRICE RE. 0.06., LOTUS MATCH WORKS, ALAGAPURI, Printed matchbox label, mid-late 20th c., 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [2.197.006]

Charkha (spinning wheel), PRICE Re.0-0-6, MANORANJITHA MATCH WORKS, SIVAKASI, Printed matchbox label, early-mid 20th c., 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [19.043.002]

Fig. 24: Woman adjusting her shoes or trying on new ones in a shop. Sample image from Phoenix P. Works, Ahmedabad, circa 1940s.

Fig. 17: A popular figure in society, probably actor I.S.Johar, displays the male smartness with a cigarette and the Brylcreem hair dressing. “He looks smart, he uses Brylcreem”.

Fig. 31: The ‘modern couple’ and their alternative avatars: Dev Anand and Kamini Kaushal in Shair (dir. Chawla, 1949).

Fig. 23: ‘Kabir! Stop, I say. Stop! Stop! Kabir!’ Durjoy, by Tauhidul Ikbal Sampad, Dhaka: Dhaka Comics, 2018, Vol. 3, p. 20.

Fig. 06: Prabhakaran and leopard.
https://behindwoods.com/tamil-movies-cinema-news-16/velupillai-prabhakarans-film-titled-as-the-ranging-tigers.html

[Tamil Text] RE 0.0.3, SAFETY MATCHES, NAVA INDIA MATCH WORKS, THAILPATTI (VIA) SIVAKASI. Colour printed matchbox label, vertical, mid-late 20^th C, 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [19.012.005]

H.H.THE MAHARAJA OF BIKANIR, MADE IN AUSTRIA, SOLO VIENNA. Colour printed matchbox label, vertical, mid-late 20th C, 3.5 cm x 5 cm, Gautam Hemmady Collection, New Delhi, India. [19.123.008]

RED HORSE. PRICE RE. 0.07. PRAJA MATCH WORKS, QUILON.  Colour printed matchbox label, horizontal, mid-late 20^th C, 5 cm x 3.5 cm, Gautam Hemmady Collection, New Delhi, India. [2.329.005]